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SRM Global Price Reduction

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We are excited to announce a substantial global price reduction effective immediately for all PowerMeter models including road, mountain bike, and track. The new MSRP pricing reflects an average 30% decrease from previous years.

As the creator of cycling’s first power meter, SRM applied 30-years of experience and ingenuity to reexamine design and manufacturing efficiencies. The German-born authority in power measurement was able to successfully redefine pricing, while preserving  a legacy of quality and hand-built craftsmanship.

SRM PowerMeters start at $1399 [1428 € incl. 19 % VAT] for spiders using Specialized, Cannondale, SRAM and Rotor crank arms. SRM’s most popular PowerMeter, the Shimano 11-speed model is reduced from $2970 to $2199 [2380 € incl. 19% VAT] including crank arms and chain rings. The SRM SRAM compatible model, in GXP and BB30, is now available for $1599[2023 € incl. 19% VAT] including crank arms and chain rings.

“This pricing change has been months in the making,” expressed SRM Founder & CEO, Ulrich Schoberer. “We have listened to customer and retailer feedback, and after intensive analysis SRM is proud to be in a position to respond to those demands,” Schoberer adds.

Along with the price reduction, SRM is backing its PowerMeter and PowerControl models with a Limited Lifetime Warranty [valid for SRM USA]. “SRM is widely regarded as the pinnacle of accuracy and reliability for power measurement. Providing a lifetime warranty to our customers will offer peace of mind knowing their investment is protected,” remarks Schoberer. Our new Limited Lifetime Warranty can be viewed here.

This article originally appeared on www.srm.de.

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